Stimulating retail sales.

J&J Snack Foods, the leading manufacturer of frozen soft pretzels, wanted to stimulate the sales of its SuperPretzel product line.

After researching the appeal of using soft pretzels in conjunction with dips and toppings, Ritter, Inc. created and produced a coordinated television and outdoor national advertising campaign that communicated this tasty new use for pretzels to consumers in a high-profile, compelling way. Television was especially effective in suggesting how to “top” your pretzel and demonstrated that even young children love SuperPretzels.

Sales of J&J’s SuperPretzel increased significantly, new distribution channels were added and shelf space was increased.