Integrating a new product line into an established branding program.

Wawa, Inc., a leader in the convenience store category, wanted to develop a fresh look for its new line of branded baked goods. The baked goods graphics had to complement a design system that Ritter, Inc. had created for the Wawa coffee and beverage lines. The new bakery graphics required product photography, integrated packaging design and point-of-sale material to create a cohesive program.

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