Revitalizing a familiar
and established brand
for broader appeal.

Wawa, Inc., a leading convenience store with
a strong dairy heritage, wanted a revitalized
look for its dairy products packaging that would communicate freshness, achieve maximum shelf impact, comply with all legal regulations, and provide a cohesive high-quality appearance.

Our solution included milk “splash” photography as well as graphic label design for the entire product line. Ritter, Inc. also developed a Wawa Dairy 100th Anniversary logo and incorporated it into the label as part of a coordinated public relations campaign.

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