Developing a new branded retail environment.

Wawa, Inc., a leader in the convenience store category, asked Ritter, Inc., to develop a new cohesive brand image program.

The Ritter, Inc. design team developed a revolutionary and unique retail environment for Wawa as part of its overall recommendation. The proposed new store design is true to the Wawa personality, relevant to the needs of the marketplace, and provides an open and inviting environment for customers.

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