Strategic Marketing
& Advertising

The Company

Added value
Client Sampling
Our facility
Our people

The Ritter Difference

On being different
Optimizing a brand
Our process
Our promise

The Portfolio

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Our people

Dick Ritter
Prior to forming Ritter, Inc. in 1975, Dick was with N.W. Ayer Advertising Agency in Philadelphia and New York where he worked on accounts including the U.S. Army, DeBeers, Economics Labs, DuPont, Coast Federal Savings, French Line, and Kraft. At N.W. Ayer, Dick helped establish a group to provide an expanded range of marketing communications services. Earlier professional experience included General Motors, where he developed corporate identity and packaging programs for many divisions of GM, and Unimark International, a global marketing communications firm where he worked for clients such as Ford Motor Company, Memorex, McDonald’s, Dayton-Hudson, and the U.S. Olympic Committee. In addition, Dick was one of the two founders of a successful company that specializes in identifying illegal redemption of retail product coupons. He has taught courses in advertising design and production, and is past president of the AIGA.

Dick earned an M.F.A. from Yale University and a B.F.A. in Advertising from the Philadelphia College of Art.

Susan Balen
Vice President for Media & Account Services
Susan has been a member of Ritter, Inc. since 1985. Susan coordinates all broadcast media and personally handles all print and outdoor media. Additionally, she is responsible for hiring all union (AFTRA and SAG) and non-union talent. She oversees all agency financial matters, directs our staff Controller, our accounting firm and coordinates all legal and contract affairs. Prior to joining Ritter, Inc., Susan worked at a marketing communications firm specializing in direct mail.

Susan attended Temple University for Liberal Arts.

Ian Schaefer
Art Director, Technology Coordinator
Former advertising systems administrator for Strawbridge & Clothier, amateur musician and letterpress printer.

Daniella Deal
Graphic designer
B.F.A., Temple University, Tyler School of Art.

Andrew Ritter
Manager of Fulfillment

© 2003 Ritter, Inc.



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