On being different.

No matter what the category, the single characteristic all successful brands have in common is that they occupy a unique position
in consumers’ minds.

In a word, they are different. They stand apart from their competitors in our overcrowded marketplace. And the more crowded and competitive the marketplace, the more critical it becomes for brands to quickly and conclusively differentiate themselves.

Distinguishing your brand from the competition promotes customer loyalty and helps build market share. More important, consumers are willing to pay a premium for products and services that have a strong point of difference. Conversely, if your product or service is not perceived as being different from the competition, your only remaining strategic tool is price.

Since our inception in 1975, Ritter, Inc. Strategic Marketing & Advertising has helped a long list of notable clients differentiate their products and services and communicate those differences aggressively and effectively. It is our focus on brand differentiation, and the proprietary process we use to help our clients achieve it, that makes us different.