Ritter, Inc. uses a proprietary four-step process we call the Four I's to address strategic marketing communications problems. Our approach is simple, direct and yet unique within the industry.
In its most basic form, our process is as follows:
Immerse ourselves in our clients' businesses in order to clearly grasp their marketing, sales and communication objectives.
Conduct Marketing Research
Establish Objectives & Preliminary BudgetExplore all potential avenues that could lead
to viable strategic marketing directions.
Develop Strategic Marketing Plan
Create Alternative Concepts
Test Approaches in MarketplaceDistill the best ideas into workable marketing programs, and communicate those programs
to key constituents.
Finalize Timetable & Budget
Communicate Program to Employees
Inform Suppliers & Business PartnersIntroduce the program to the marketplace,
measure performance, and refine as necessary.
Introduce Concepts to Marketplace
Measure Marketplace Reaction
Refine Approach as Necessary
Every project may not require all four steps of our process. However, we use this proven methodology as a touchstone to ensure that each project phase is on-strategy.