Creating new product awareness.

Casey's General Store operates 1,300 convenience stores in the Midwest. Foodservice represents a significant portion of sales, and their signature foodservice item is pizza that is “made from scratch” in each store.

Casey's asked Ritter, Inc. to create copy and design an outdoor program to introduce its new Chicken Taco Pizza. The primary attributes we were asked to communicate were freshness, mouth-watering appetite appeal, and a sense of humor that reflects their corporate culture.