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Naming and branding
a new global insurance
services company.
CNA, one of the worlds largest insurance conglomerates, elected to merge a number of long-standing surety companies to form one consolidated global risk management entity. CNA had Ritter, Inc. develop a name, logotype, icon, coordinated brand identity system and advertising concepts.
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Client
CNA Insurance
Category
Financial Services
Project
Naming
Sales Collateral
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